• Dentsply Sirona external global privacy statement

      Last updated: 11 May 2018

      This global data protection and privacy statement (the "Privacy Statement") states how we, DENTSPLY SIRONA Inc. (a corporation based in Delaware, United States, located at 221 W. Philadelphia Street York, PA 17405-0872, USA) and all our international affiliates ("DENTSPLY SIRONA" or "we") handle the personal data we process when you visit our website, purchase a product, subscribe to one of our email services, request information, register on the website, participate in one of our contests or in a promotion, use any other interactive parts of our website, communicate with us through social networks or in connection with an existing or potential business or employment relationship with us (collectively, "data subjects").

      Questions about this privacy statement  

      If you have questions or comments regarding this Privacy Statement, the privacy practices of DENTSPLY SIRONA, or if you would like us to update the information or preferences you have provided, please contact us by email: privacyoffice@dentsplysirona.com with “FAO: Data protection officer” in the subject heading.
      Website: www.dentsplysirona.com and use the information on the "Contact" page
      Telephone: +1 717-845-7511

      Types of personal data that we process: 

      1. The kind of information we may have about you includes:
              a) Contact information (such as name, postal or email address and telephone number).
              b) Professional contact information (such as position, department and name of the organisation).
              c) Professional information (such as experience with DENTSPLY SIRONA products or services).
              d) Payment details (including the number and expiration date of payment cards and billing address).
              e) Shipping information (including shipping address, dental distributor and telephone number).
              f) The username and password for the account that you can establish on our website.
              g) Content (such as photographs and comments, for example).
              h) Information that you choose to provide in connection with a job application (such as veteran status, gender and ethnicity, for example).
              i) Information about you, your physical condition or your health that may be provided by your health service providers to allow us to manufacture products for you.
              j) Information generated by us in the course of managing our relationship with you, such as a history of our interactions with you, your purchases with us and information about your use of our products, for example.
              k) Other information (such as, for example, demographic and behaviour data and purchasing preferences).
      In the European Union (EU), "personal data" has a very broad definition and includes any information relating to a natural person that can be identified, directly or indirectly, by means of the data that we hold about them or through data that are combined with other information. It may include data relating to our employees, customers, patients, shareholders, contractors or the staff of our suppliers, visitors to our buildings or website users.

      Purposes for which we process personal data

      2. DENTSPLY SIRONA needs to process a certain amount of personal data about you for different purposes. DENTSPLY SIRONA shall only process your personal data in accordance with the applicable legislation. Some of the purposes for which it shall process them will be:
              a) To manage our business relationship with you, for example: (i) to process your transaction, (ii) manage and maintain your account with us, (iii) answer your questions and comments and provide customer service, (iv) create a Dentsply Sirona loyalty programme account, (v) assign a Regional Sales Manager or equivalent to be your specific account manager.
              b) For marketing, advertising and public relations, for example: (i) to promote our company and our products to you, (ii) provide you with information you have requested about our company, our products and our services, (iii) provide you with information or samples of our product range for marketing purposes, (iv) contact you by email, telephone or post, (v) personalise your experience on our website by providing content that is relevant to your interests and geographic region.
              c) For maintenance and statistics, for example: (i) to help diagnose problems with our server, administer the website and collect general statistical data, (ii) update and maintain our website.
              d) For personnel selection purposes, for example: (i) to evaluate your interest in the position and contact you regarding any vacancies in DENTSPLY SIRONA, (ii) process your request, monitor personnel selection statistics and comply with the official communication requirements.
              e) To ensure regulatory compliance, [B1] legal, regulatory and ethical purposes, for example (i) impose our Terms of Use or other legal rights, (ii) comply with current laws and regulations as well as requests from official agencies, (iii) and meet industry standards and comply with our policies.
              f) For research and product development, for example, we can use information about your user experience with our products to improve our products.

      Legal basis for processing personal data  

      3. The EU data protection law requires us to have a legal basis before processing personal data about you. The legal basis for processing your personal data for the above purposes may be because: (i) you have given your consent, (ii) it is necessary for the fulfilment of a contract with you, (iii) the processing is necessary for us to fulfil a legal obligation, or (iv) the processing responds to our legitimate interests to operate and promote our business [B2]. 

      4. To the extent established by current legislation, you can revoke any consent you have previously granted us or oppose at any time, for legitimate reasons, the processing of your personal data. In some cases, the revocation of your consent for the use or disclosure of your personal data by DENTSPLY SIRONA will imply that you cannot use certain DENTSPLY SIRONA products or services.
      Disclosure of information related to data subjects

      5. We intend to maintain the confidentiality of your personal data, in accordance with our legal obligations. We do not sell, rent, market or disclose this information to third parties, except as described in this Privacy Statement, for the purposes described above, or in the manner indicated at the time data is collected. We may disclose your personal data in accordance with the current law and when permitted by the current law:
      o   to our subsidiaries, branches or associated offices;
      o   to fulfil our legal obligations, e.g., when we are required to disclose certain information to tax authorities;
      o   to protect the security and integrity of our company, including our databases and systems;
      o   to any of our service providers, suppliers or outsourced distributors to facilitate the provision of services or goods contracted or to provide extended services to our customers and website visitors, for example, to outsource the processing of certain interactive features of the website, manage email services, run special promotions and manage any loyalty points programmes;
      o   for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, modification of legal form, dissolution or similar circumstance; and
      o   to any other third party when you have given your consent.

      Security measures used to protect personal data  

      6.   DENTSPLY SIRONA will take appropriate physical, technical and organisational measures designed to protect and secure any information you provide to us. 
      International transfer of personal data

      7. We may disclose or transfer your personal information to a third party in countries outside the country in which it was originally collected in order to be processed successively in accordance with the purposes set forth in section 1 above. In particular, your personal data may be transferred throughout the DENTSPLY SIRONA group. In these circumstances, as required by current legislation, we will ensure that your privacy rights are adequately protected through organisational, technical, contractual and/or other lawful means. Under current legislation, you may be entitled to receive a copy of the protection measures we have in place to protect your personal data and privacy rights; contact the Data Protection Officer for more information on how to exercise this right.

      Conservation of personal data  

      8. Your personal data will be kept for the duration of our business relationship and during the subsequent period required by current local legislation or if we have a legitimate and lawful purpose to keep them.
      9. DENTSPLY SIRONA will keep the employment application documents of unsuccessful candidates for a reasonable period of time after the application process so that we can contact you if another suitable position arises or to fulfil our legal obligations.
      Rights of the data subject

      10. Data protection laws frequently offer individuals a large number of rights, including the right to: access, rectify, erase and limit their personal data, and oppose their processing. Individuals also have the right to file a complaint with the local data protection authority if they consider that their personal data are not being processed in accordance with the current data protection legislation. If you would like to exercise any of these rights, please contact Dentsply Sirona's privacy office at privacyoffice@dentsplysirona.com. To help us respond to such requests in a timely manner, include the phrase "Privacy rights request" in the title of your message.
      11. Data subjects may be authorised by law to request copies of their personal data. This is known as a Subject Access Request, or SAR
      12. If you wish to make a SAR, for example, to request copies of personal data that we hold about you, you can do so by writing to the Data Protection Officer, whose details are above. The request must make it clear that it is for an SAR. We may ask you to prove your identity if it is not clear.
      13. Responding to a SAR may take a while. Dentsply Sirona can obtain the information you need more quickly if you are as specific as possible in your request. For example, "I would like to obtain a copy of my personal information contained in my website member account file", or if you would like a copy of a particular document, it would be useful to thoroughly describe the document, including title, date of creation, the author and the location where it is likely to be stored. This will help us respond to your SAR as soon as possible. We may ask for more details if you have not provided enough information.

      Public areas  

      14. This website may contain chat rooms, message boards, and/or news groups which are available to its users at certain times. Remember that, unless otherwise indicated, all information disclosed in these areas is in the public domain and you must act with caution when deciding to disclose your personal information in these areas. Do not use these areas to post personal information about third parties or discuss specific, identifiable patient information.

      Links to other web pages  

      15. Our website may contain links to other web pages. Dentsply Sirona is not responsible for the privacy practices or content of unrelated third-party websites. To help ensure protection of your privacy, we recommend that you review the privacy policy of any website you visit via a link from the website.

      Updates to our privacy statement  

      16. We may revise or update this Privacy Statement at any time and at our sole discretion. The date of the latest update will be indicated at the top of this Privacy Statement. All changes take effect as soon as they are published and are valid for all accesses to the website and all uses thereof from that time.

      Cookies / Tracking statement  

      17. We may use Cookies technology on our website to collect certain information described in this Privacy Statement.
      A Cookie is a small piece of information that is sent to your browser and stored on your computer's hard drive, mobile phone or other device. You can set your browser to notify you when a Cookie is received. This allows you to decide whether to accept it or not. If you disable Cookies, however, some of the services and features offered on our websites may not work properly.
      Below are examples of Cookies that may be used on our websites:
              a) Strictly necessary Cookies. These Cookies are essential to allow you to browse the website and use its functions. Without these Cookies, the services you request, such as storing a job application, adding products to a cart, or payment, cannot be provided. 
              b) Performance / analysis Cookies. These Cookies collect information about how visitors use our websites, including the country from which they are accessed. They allow us to recognise and count the number of visitors and see how visitors browse the Site when they use it. All data collected by these Cookies are aggregated and are not intended to personally identify you.
              c) Functionality Cookies. These Cookies are used to recognise you when you return to our website. They allow us to personalise content for you, greet you by name and remember your preferences (e.g., your choice of language or region).
      18. Our website also uses social media and video plugins, such as those provided by Facebook, Twitter, Instagram, LinkedIn and YouTube.
      When you visit a page of our website that contains a social network, video or other plugin, your browser establishes a direct connection to the server for that plugin and provides it with the information that you have provided to access the corresponding page of our website. If you are also registered for that service, your visit may be connected to your account with that service. Therefore, if you interact with the plugins, for example, by clicking on "Like" or entering a comment, the corresponding information is transmitted from your browser directly to that party. Your interaction with these services is regulated by their current privacy policy and other policies that may be found on their websites.
      19. When you visit our websites, we may allow some third parties (such as advertising networks and data analysis companies) to collect information about your online activities over time and on different websites. Your browser configuration may allow you to automatically transmit a "Do Not Track" signal to the websites and online services you visit. However, there is no consensus among industry participants regarding the meaning of "Do Not Track" in this context. Like many websites and online services, our websites do not change their practices when they receive a "Do Not Track" signal from a visitor's browser. For more information about "Do Not Track," visit http://www.allaboutdnt.com.


      20. If necessary to comply with current legislation, we will request your consent to host Cookies on your device. This message will not show on subsequent visits once you have given your consent. If you or another user of your computer wishes to revoke your consent at any time, you can do so by modifying your browser configuration. You can find more information about Cookies at: www.allaboutcookies.org and http://www.youronlinechoices.com/uk/.


      California law allows California residents to request certain information about how their information is shared with third parties for direct marketing purposes. Under the law, a company must provide this information or allow California residents to accept or reject this type of sharing. If you live in California and wish to obtain information that identifies the categories of personal data that we share with our affiliates and/or third parties for marketing purposes, and the contact information of those subsidiaries and/or third parties, send a written request using the Contact at the beginning of this Privacy Policy.